RegenaCorp

RegenaCorp, Inc. is a Ames, Iowa based start-up pharmaceutical company. More specifically, RegenaCorp is a tissue regeneration company that seeks to commercialize profitable late-stage pharmaceutical products, creating new market opportunities. The core product line stems from an off-patent prostaglandin molecule and is based upon new proprietary drug indications. RegenaCorp hired Blaze Marketing in April of 2002 to help create and execute a brand strategy to position the company in the field of pharmaceuticals. The Regena brand strategy involved creating a company name and image, developing marketing training materials, designing a website, and drafting business plans.