Strategic Planning

Overall marketing direction for corporations and products.

• Market Segmentation: analysis and selection of target audiences with the highest potential for return.
• Marketing Audits: an independent assessment of the overall effectiveness of current or past marketing activities. Key drivers can include the need for cost containment or increasing strategy or program effectiveness.
• Marketing Process Design: provides design and project management in the implementation of new planning, marketing or selling processes, from basic organizational design to new e-commerce business models.
• Advertising and Promotion Planning: development of creative and messaging strategies for local, regional, and national markets.
• Internet / Web Strategies: development of effective internet/Web strategies including brand transference, digital branding, promotion and sponsorship and community-building.