Outcome - Blaze Marketing


outcomeIt is critical to evaluate the revenue return from marketing efforts. Blaze Marketing uses an approach called CAST (Comparative Analysis of Sales Tools) to measure the effectiveness of marketing outcomes. This approach uses the following 11 basic categories to rank our marketing programs on a scale of 1-5.

  • Impact or Impression
  • Size of audience
  • Cost per contact
  • Sales lead development
  • Message control
  • Flexibility
  • Timing control
  • Repetitive contact
  • Reaction speed
  • Credibility
  • Closing the sale

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